Belle for Business
BELLE FOR BUSINESS
UX / UI iOS APP DESIGN – 2020
Designing a community-based application that positively impacts young women working within technology roles and businesses.
Belle for Business takes the original concept of Belle into new direction focusing on women in tech.
MY ROLE
Design a technical resolution for women working in disjointed communities in the technology industry.
RESEARCH
MARKET & USER RESEARCH
Conduct in depth industry research to uncover the underlying issues affecting the number of women in tech. Identify current digital resources for women, alongside the transformation of workplace communities shifting to online platforms.
User research was conducted to gain further and valuable insight into the user group, in addition to an interview with a professional working in the industry and mentorship sessions.
User research was conducted to gain further and valuable insight into the user group, in addition to an interview with a professional working in the industry and mentorship sessions.
PERSONA
MENTOR: ERMI AISIS
Senior UX/UI Designer / Mentor / Leader
• The concept could work if positioned as an internal forum community by focusing on strengthening the community through bonding, retention, communication and support.
• Creating a competitive USP could lay within the member benefits. What makes Belle different and why should I choose to use this platform?
• Partnering with courses for upskilling women working in tech roles.
• Creating a competitive USP could lay within the member benefits. What makes Belle different and why should I choose to use this platform?
• Partnering with courses for upskilling women working in tech roles.
IA VISUALS
CUSTOMER JOURNEY MAPPING
WIREFRAME SKETCHING
ILLUSTRATIONS – ICON SET
MENTOR: DAN WILLIAMS
UX Lead / UX Lecturer
• Expanding scope beyond tech..
• How do you support leadership roles?
• External resources?
• User Interface alterations to enhance the overall user experience.
• How do you support leadership roles?
• External resources?
• User Interface alterations to enhance the overall user experience.
USER TESTING
6 Women. 6 Scenarios. Online User Testing.
FINAL PROTOTYPE LINK: https://invis.io/MNYA9HV4WBC
• Upskilling icons
• My Workshops
• Messaging Portal
• Hidden Pop out Menu
• Confirmation messages
• Sharing
• Invite users
• My Workshops
• Messaging Portal
• Hidden Pop out Menu
• Confirmation messages
• Sharing
• Invite users
ALTERATIONS/CHANGES MADE
MENTOR: SARAH MORAN
CEO GIRL GEEK ACADEMY
• The majority of tech and social media are owned by men, so why can’t women have their own community that they control? Especially when it comes to their careers.
• Using design as a solution to create this concept is a resolution within itself.
• The colour purple is genuinely used for women in tech, and the way it is used with the blue is very strong and bold.
• I am so excited that new designers and women entering the tech field are uncovering these gaps and giving it a crack at creating solutions.
• Using design as a solution to create this concept is a resolution within itself.
• The colour purple is genuinely used for women in tech, and the way it is used with the blue is very strong and bold.
• I am so excited that new designers and women entering the tech field are uncovering these gaps and giving it a crack at creating solutions.
MARKETING VIDEO: YOUTUBE EXAMPLE
MARKETING: LANDING PAGE – DESKTOP/MOBILE
