Belle

BELLE

UX / UI iOS APP DESIGN – 2020

Introducing Belle, a connective calendar designed for communication in a private & secure space. Created specifically for females, by females.

 The project focuses on the rise of the FemTech market & the impact of digital social communities to create an alternative platform for females.

MY ROLE

Identify new business opportunity that achieves a ‘here for good’ initiative. The project solution offers an alternative platform to social media that utilises positive features of social communities in a digital space. Belle disregards negative implications by removing the requirement for functionalities and features associated with mental health issues and social media and instead focuses on aspects that enable self and community care. The solution is aimed at females between the ages of 18-45. Conduct qualitative research by interviewing and surveying users to identify needs/any current issues and gaps in the market. Analyse current market competitors and the target audience to create personas. Design a business model that would be feasible and realistic in a real-world scenario. Create a working prototype using Invision and Adobe XD. Test with users to identify areas for improvement and create solutions based of user feedback.

RESEARCH 

MARKET & USER RESEARCH

In depth market research was conducted to understand the problems faced by females in social media and reasonings for the continuation of usage. The market and industry research highlight the negative and positive implications and outcomes of mental health issues throughout the population of females.

User research was conducted to gain further and valuable insight into the user group, in addition to an interview with a professional who deals with women suffering from mental health problems.

SOCIAL MEDIA

USER PERSONA 

user needs & pain points

Interviews and survey responses highlighted a high interest in the proposition. A design solution that is a calendar based system. The desire for a new application that is an alternative to social media that connects and manages time and communication, alongside personalisation and privacy settings.

RESEARCH OUTCOMES

PERSONA

THE SOLUTION

The research was utilised to define what Belle is, and what Belle is not in terms of features and functionalities. The solution will focus heavily on designing a concept based on the positive attributes that females utilise and want from a digital community.

THE DESIGN APPROACH

WIREFRAMES – ADOBE XD
FULL PROTOTYPE – INVISION

I began by creating a branded personality for the application and then sketching up ideas to visually understand and interpret the applications features and functionalities. Once shown to users and with a few adjustments, the concept came to life in Adobe XD. An initial low fidelity wireframe set was digitised and tested with users. Feedback established the need for a more playful, colourful and interactive application with a dashboard style homepage, in comparison to a very corporate and structured approach. The final interfaces were then established and made interactive with the use of Invision following specific user flows. The final prototype was tested and received positive feedback from the user group.

BRANDING

Branding was created as part of the project to define the colour scheme, app logo/app icon and overall look and feel of the business to reflect the brands personality.

PAPER SKETCHES

INITIAL HIGH FIDELITY SCREENS

KEY CHANGES

User testing provided strong structural feedback, which influenced a more fluid and fun design that is user friendly.

– Dashboard homescreen
– Additional image used for structure and layout
– Additional colour added to colour palette from chosen image
– New features: wishlist, to do list and quicklink to diary
– Hidden quicklink/chat menu
– Category style calendar

APP DEMO

CLICKABLE PROTOTYPE

https://invis.io/MVX4JS0ENHZ#/415462654_1

MARKETING – WEBSITE

Mockup example of landing page concept: https://tinyurl.com/ybz43brm