UX / UI iOS APP DESIGN – 2019
Meet UR-STORE, the retail management application, made for retail managers by retail managers. The UR-STORE application is a unique proposition that has been solely created by myself as part of a social enterprise and entrepreneurship course. With a strong background in fashion and retail, I utilised my expertise to identify a problem currently present within the market. The app is specifically designed to assist small to medium fashion retailers in Australia with functions such as; communications, scheduling, inventory management and payroll. The unique proposition proposes a simple and easy to use application, without the need of big budgets that the bigger retail businesses acquire.
Identify new business opportunity with a strong focus on helping within a social enterprise perspective. The business idea aims to help small businesses stay alive on the high streets by offering tools and management systems that retain staff members, creates a sense of community and manages stock efficiently to maximise sales. Utilisation of qualitative research by interviewing users to identify needs/any current issues and gaps in the market. Analyse current market competitors and the target audience to create personas. Design a business model that would be feasible and realistic in a real-world scenario. Create a working prototype using Invision and Adobe XD. Test with users to identity areas for improvement and create solutions based of user feedback.
MARKET & USER RESEARCH
An in depth market analysis was conducted in order to understand the strengths, weaknesses and gaps within the current market. The market research covered the main competitors that include tools in which the application aim to include, alongside direct competitors who are targeting a similar market.
The research represented a strong use of features that would need to be included within the design of the application and also highlighted the opportunity to take these features further for the target market. The analysis also covered the financial aspects of each business and payment structures, alongside any partners and integrated systems that each use and how they are utilised.
The outcomes of the market research were then brought forward to the users within a small fashion retailer and interviews were conducted to understand their requirements in line with the businesses ideas and the research analysed from the market. From here, the information was utilised to initiate customer flows and direct design and IA decisions.
user needs & pain points
Interviews highlighted a high interest in the proposition. A design solution that is a calendar based system. The desire for a retail focused solution including the tools users want. A demand for initial free plans with payable features. A requirement for 24/7 support and a desire for own branding options.
THE DESIGN APPROACH
WIREFRAMES – ADOBE XD
FULL PROTOTYPE – INVISION
I began by sketching up ideas and putting them straight into Invision to began to understand how the app would visually look and exactly how a user would utilise the tools available. Once shown to users and with a few adjustments, the concept came to life in Adobe XD which is where initial low fidelity wireframes were digitised and finally a full interface was developed. These interfaces were then, again, put into Invision and the clickable prototype following specific user flows was created as a final mock up for testing.