An in depth market analysis was conducted in order to understand the strengths, weaknesses and gaps within the current market. The market research covered the main competitors that include tools in which the application aim to include, alongside direct competitors who are targeting a similar market.
The research represented a strong use of features that would need to be included within the design of the application and also highlighted the opportunity to take these features further for the target market. The analysis also covered the financial aspects of each business and payment structures, alongside any partners and integrated systems that each use and how they are utilised.
The outcomes of the market research were then brought forward to the users within a small fashion retailer and interviews were conducted to understand their requirements in line with the businesses ideas and the research analysed from the market. From here, the information was utilised to initiate customer flows and direct design and IA decisions.